Sunday, March 1, 2015

7 - Gender Roles in Ads Example


In today’s in-class workshop we discussed different ads in our groups. These specific ads pointed out extreme stereotypes about gender roles. The commercial that was a most upsetting to me was for Hasbro’s Rose Petal Cottage. A girl is playing in the playhouse. She is singing a song where she points out that it is her dream to bake in the kitchen and do laundry. While singing, she does those activities.
My group and I discussed how this commercial could be less stereotyped and think that more outdoor activities should be involved and also, a boy who could be the girl’s (twin) brother should be in the ad and do the same activities. Even the jingle is softer and more calm, so we think the song should be more exciting and indicate action.

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