Print Ad: DOG WHISPERER
In this print advertising the audience sees
a bike, two golden retriever dogs, a dog water bowl, five Dalmatian puppies in
a room. In the picture there is writing saying “Dogs have issues too” and the
logo of National Geographic Channel. The connotation of this image is that dogs
need help too because they have problems as well. They are just like humans.
The myth that is put out is that Cesar Milan, the dog whisperer, helps dogs who
have issues.
Signifier: puppies are
different breed
Signified: cheating
Denotation: Bike, two
Golden Retrievers, water bowl, five Dalmatian puppies, “Dogs have issues too”,
“Dog whisperer with Cesar Milan”, “National Geographic Channel” logo
Connotation: dogs need help/ problems need to be
solved
Myth: Cesar Milan is
helping dogs
Billboard: MIELE
I chose a billboard ad as an outdoor commercial. Part of a vacuum is
printed on the billboard and then you can see an hot air balloon hanging over
the billboard, looking like it got partially sucked in by the vacuum. Connotation
is that the vacuum must be very effective and strong. The myth of this image is
that Miele builds the strongest vacuums.
Signifier: Balloon sucked
in by vacuum
Signified: Very strong
Vacuum
Denotation: Part of vacuum
“Miele”, hot air balloon hanging over billboard
Connotation: Vacuum is very
strong
Myth: Miele is the best
vacuum brand
TV Ad: Android - Friends furever
The TV ad shows different kinds of animals
playing together. There are cats and dogs, a bear and a tiger, a monkey and a
dog, etc. In the end the sentence “Be together. not the same” pops up and then
the Android logo pops up. The connotation of this commercial is everyone can be
friends and get along no matter how different or what kind of animal/ person
they are. The myth of the clip is that we should respect and be together with
people no matter how different they are.
Signifier: Different
animals being friends
Signified: You don’t have
to be the same to get along
Denotation: Diff. types of
animals together
Connotation: Everyone can
be friends/ get along
Myth: We are all the same.
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